The Ecommerce Roadmap
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The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driv...
Πρόσφατα Επεισόδια
321 επεισόδια
313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads)
What if you could build a full-time income selling your art online — no craft fairs, no tent in the rain — just you, your studio, and a strategy that...
312. Do this and 2x your next Product Launch
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about ha...
311: The habits I see that lead to success
Wondering what the difference is between a store owner who feels confident and sees steady growth — and one who's working hard but spinning their whee...
310: The real reason your sales are unpredictable
Recently, I've been working with a group of eCommerce owners who have great products.
They're probably much like you!
They have good weeks...
309. Do you have the right traffic? Take these 5 steps and find out.
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your ow...
308. What you need to know about Reliable Revenue
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email...
307. Disaster proof your Business - here's how
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our...
306: Jen Isn't Making Enough Profit
What if the problem isn't profit—but sales?
In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth c...
305: Here's The Advice That Changed Everything For Shelley
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from z...
304: Here's How A Maker Gets Set Up For Consistent Sales
Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you g...
303. A step by step plan to double Louise's email list
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves.
In...
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales grow...
301: Melanie's Reliable Revenue System Works. Here's How She's Going To Double Her List
What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?
In this episode, Susan sits down with...
300: Handmade Business? See How Jeanine Will Double Her Online Sales
What if the key to scaling your handmade business isn't launching more products—but doing less, better?
In this episode, Susan chats with Janine...
299: Ellie's Sales Are Great; How Does She Make More Profit?
Are you still spending your time on something you told yourself you'd stop doing a year ago?
That's where Ellie Lum found herself. She runs Klum...
298: Christina's Transitioning From In-Person to Online Sales. Here's How.
How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation?
That's what we u...
297: Louise Is Getting Sales. How Does She Build A Profitable Business?
Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and...
296: How to 2X Hayley's Shopify Sales
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is...
295: Here's Why You're Probably Doing Better Than You Think
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track.
Susan and long-time Inner Circ...
294: Here's How You Can Get Sales in December
December doesn't have to be a slow month—or a stressful one.
In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you...
293: Generate weekly income with this simple strategy
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy...
292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!
Black Friday doesn't need to be stressful — or even complicated.
In this episode, Susan and Melissa share what actually works for small...
291: Here’s What I Do When Things Aren’t Going Well. Try It!
When business feels hard, it's not because you're doing it wrong — it's because you're human.
In this episode, Susan and mindset coach Krista Wi...
290: Here’s When You’re Ready To Run Purchase Ads
If sales are trickling in, and you're tempted to start running ads, this episode is for you.
Susan and Inner Circle coach Melissa Davies walk th...
289. Stop ignoring your Mindset. It's a powerful tool.
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it...
288: Here’s How These Store Owners Are Growing Their Sales
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are s...
287. Do this when your sales are down
It's so normal to feel a little helpless when your sales are down.
But here's what I know: You have more control over your results than you thin...
286: Use This Strategy To See If You Have The Right Traffic
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your ow...
285: The Most Powerful Marketing Activity
When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In...
284: Sales Plateaued? Do this to grow profitably
If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the...
283: I’m Doing Something Scary
Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness t...
282: Organic Sales: Don’t Miss These 2 Strategies
Tired of relying on paid ads? This episode is for you.
Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies the...
281: The free strategy that got 1600 leads and 34 new customers
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this ep...
280: Hiring Help—Get Set Up for Success
If you're ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring...
279: How to Scale Without Borrowing (or Breaking Your Business)
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get w...
278: The 3 Books That Changed My Life
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susa...
277: Should You Hire Someone to Make Your Reels?
Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store own...
276: Create a Successful, Stress-Free Video Strategy
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of t...
275: Jen’s Framework for Hiring and Training the Right People
Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you...
274: Find your future Buyers - using SEO for Ecommerce
Have you heard of an SEO Funnel?
We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Unti...